PRIVACY POLICY
Milasha LLC
Last updated: 17 August 2026
1. Introduction
This Privacy Policy explains how Milasha LLC (“Company”, “we”, “us”, “our”), operating under the brand name “Lived Fertility”, collects, uses, stores, shares, and protects personal information when you visit our website, submit an intake form, communicate with us, or use our services.
Lived Fertility provides private, experience-based guidance relating to fertility, reproductive decision-making, pregnancy, and early motherhood. Because of the nature of these services, information voluntarily provided to us may include sensitive or health-related information.
This Privacy Policy is intended to apply to individuals in different jurisdictions. Depending on where you reside, applicable law may provide you with additional privacy rights and protections. Nothing in this Privacy Policy is intended to limit rights that cannot lawfully be waived or excluded.
2. Information we collect
Depending on how you interact with us, we may collect:
your name;
email address;
phone number and country calling code;
time zone;
information you voluntarily provide through intake forms;
information about your circumstances and the guidance you are seeking;
communications between you and the Company;
notes taken during sessions;
scheduling and service information;
transaction and payment-related information; and
technical information generated when you interact with our website, such as IP address, browser or device information, cookie information, and website usage information, where collected by our website or service providers.
Payments are submitted and managed through Squarespace Payments. Squarespace Payments uses third-party payment processing and fraud-prevention service providers. The Company does not directly store full payment card details.
We seek to collect only information reasonably necessary for the purposes described in this Privacy Policy.
3. Sensitive and health-related information
Because of the nature of Lived Fertility's services, information you choose to provide may include or reveal sensitive or health-related information, including information relating to:
fertility and reproductive health;
fertility investigations or treatment;
IVF or other assisted reproductive treatment;
pregnancy or pregnancy history;
donor conception;
medical conditions or medical history;
emotional or personal circumstances;
sex life or sexual health;
racial or ethnic origin;
religious or philosophical beliefs; or
other information that may be considered sensitive, special-category, or consumer health data under applicable law.
You are not required to provide medical records or information that is not reasonably necessary for your request.
Where required by applicable law, we obtain explicit or affirmative consent before processing sensitive or health-related personal information.
We use sensitive or health-related information only for purposes reasonably necessary to review your request, determine whether our services are appropriate, provide the services you request, communicate with you about those services, and meet applicable legal obligations.
We do not sell sensitive or health-related personal information.
We do not use sensitive or health-related personal information for targeted advertising.
4. How we use your information
We may use personal information to:
receive and review intake submissions;
determine whether a requested service is appropriate and whether to accept or decline a service request;
provide Lived Fertility services;
communicate with you about your request or services;
manage scheduling and sessions;
administer our relationship with you;
process and verify payments and transactions;
maintain appropriate business and service records;
prevent fraud, misuse, and security incidents;
operate, maintain, and secure our website and services;
comply with legal, regulatory, accounting, tax, or other obligations; and
establish, exercise, or defend legal claims where necessary.
We do not use sensitive information for purposes materially different from those for which it was collected without obtaining any additional consent required by applicable law.
5. Legal bases for processing
Where the European Economic Area (“EEA”), United Kingdom, or another jurisdiction requires us to identify a legal basis for processing personal information, we may rely, as appropriate, on:
steps necessary before entering into a contract at your request;
performance of a contract with you;
compliance with a legal obligation;
our legitimate interests, where those interests are not overridden by your rights and interests; and
consent, where required or appropriate.
Our legitimate interests may include operating and administering the business, communicating with clients and prospective clients, maintaining the security and integrity of our services, preventing fraud or misuse, and establishing or defending legal claims.
Where information constitutes special-category personal data under applicable data protection law, including health-related information, we will also identify an applicable condition permitting that processing.
Where consent is required for processing sensitive or special-category information, we will obtain consent in accordance with applicable law. Consent may be withdrawn in accordance with applicable law.
Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.
If processing particular sensitive information is necessary for us to review or provide a requested service, withdrawal of consent may mean that we are unable to continue reviewing the request or providing the relevant service.
6. Data minimization
Because fertility and reproductive matters can involve particularly sensitive information, we encourage you to provide only information reasonably relevant to the guidance you are seeking.
Please do not provide full medical records, identification documents, financial account information, or other sensitive documentation unless specifically requested and reasonably necessary.
We may delete or decline to retain information that we determine is unnecessary for the provision or administration of our services.
7. Data sharing and service providers
We may disclose personal information to service providers where reasonably necessary to operate our website, communicate with you, process payments, schedule or conduct sessions, maintain business records, or provide our services.
These may include:
Squarespace, including Squarespace Payments, for website functionality, forms, payment functionality, and related services;
payment processing, fraud prevention, and other payments-service providers used in connection with Squarespace Payments;
Google or other providers used for email, communications, or video conferencing;
technology, hosting, security, or administrative service providers; and
professional advisers where reasonably necessary.
If you interact with Lived Fertility through a third-party social media, messaging, or communications platform, that platform may separately process information in accordance with its own privacy policy.
We do not sell personal information.
We do not disclose sensitive or health-related information to third parties for their own targeted advertising purposes.
We may also disclose information where reasonably necessary to comply with applicable law, respond to lawful legal process, protect legal rights or safety, investigate fraud or misuse, or establish, exercise, or defend legal claims.
Personal information may also be transferred as part of, or in connection with, a merger, acquisition, reorganization, financing, sale of assets, or similar business transaction, subject to applicable law and any rights or protections that apply to your personal information.
8. International data transfers
Milasha LLC is a United States company. Personal information may therefore be transferred to, stored in, or processed in the United States and other countries that may have different data protection laws from those in your country of residence.
Where applicable law requires safeguards for international transfers, we or our service providers use appropriate transfer mechanisms or safeguards as required by applicable law. These may include contractual protections, Standard Contractual Clauses, or other legally recognized transfer mechanisms, as applicable.
The particular safeguards applicable to a transfer may depend on the service provider, the countries involved, and applicable law.
9. Data retention
We generally retain personal information associated with client interactions and services for up to 12 months after the last interaction, unless a longer or shorter period is appropriate or required.
If an intake request is not accepted, or does not proceed to services, personal information associated with the intake will generally be retained for up to 90 days after the decision or last interaction, unless a longer period is reasonably necessary or required by applicable law.
Certain information may be retained for longer where reasonably necessary to:
comply with legal, tax, accounting, regulatory, or record-keeping obligations;
maintain transaction or payment records;
resolve disputes;
prevent fraud or misuse; or
establish, exercise, or defend legal claims.
When determining retention periods, we consider the nature and sensitivity of the information, why it was collected, applicable legal requirements, and whether continued retention is reasonably necessary.
When information is no longer reasonably required, it will be deleted or otherwise disposed of in accordance with our practices and applicable law.
10. Cookies and similar technologies
Our website may use cookies and similar technologies for essential website functionality and, where enabled, analytics or other website functions.
Essential technologies may operate where necessary for the website to function.
Where applicable law requires consent for non-essential cookies or similar technologies, they will be used only after the required consent has been obtained.
You may be able to manage your preferences through the cookie controls made available on the website.
We do not intentionally use sensitive fertility or health-related information for targeted advertising.
11. Your privacy rights
Depending on where you reside and the law applicable to you, you may have rights concerning your personal information, including rights to:
request access to personal information held about you;
request correction of inaccurate information;
request deletion of personal information;
request restriction of certain processing;
object to certain processing;
request portability of certain information;
withdraw consent where processing is based on consent;
opt out of certain uses or disclosures where applicable;
appeal certain decisions concerning a privacy request where applicable; and
lodge a complaint with an appropriate data protection or regulatory authority.
These rights are subject to applicable law and may not apply in every circumstance.
We may need to take reasonable steps to verify your identity before completing a privacy request.
We will not discriminate against you for exercising privacy rights provided by applicable law.
To exercise a privacy right, contact us using the email address provided below.
12. Additional jurisdictional rights
Privacy and data protection requirements vary between jurisdictions.
If the law applicable to you provides privacy rights or protections in addition to those described in this Privacy Policy, those rights and protections will apply to the extent required by law.
Where a particular jurisdiction requires an additional or separate privacy notice, consent, disclosure, or other procedure, we may provide that information or mechanism separately. This Privacy Policy should be read together with our Consumer Health Data Privacy Policy where information may constitute consumer health data under applicable United States state law.
13. Data security
We use reasonable technical and organizational measures designed to protect personal information against unauthorized access, disclosure, alteration, loss, or misuse.
Access to personal information is limited according to reasonable business need.
However, no electronic transmission, online service, or storage system can be guaranteed to be completely secure.
If a personal data or consumer health data breach occurs, we will take the steps required by applicable law.
14. Automated decision-making
We do not use sensitive or health-related personal information for solely automated decision-making that produces legal or similarly significant effects on individuals.
Decisions about whether Lived Fertility services are appropriate for a prospective client are not made solely by automated means.
15. Children’s data and age requirement
Lived Fertility services are available only to individuals aged 18 years or older.
We do not knowingly offer services to, or knowingly collect personal information through our intake process from, individuals under the age of 18.
If we become aware that personal information has been collected from an individual under 18 in connection with a service request, we may delete that information as appropriate and in accordance with applicable law.
16. Third-party websites and platforms
Our website or communications may contain links to third-party websites or services.
Third-party platforms and websites may collect and process information independently under their own privacy policies. We encourage you to review the privacy information provided by those services.
Where a third party processes personal information on our behalf, our use of that provider remains subject to applicable privacy and data protection requirements.
17. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our services, practices, technologies, or applicable legal requirements.
The latest version will be published on our website with the date of the most recent update.
Where required by applicable law, we will provide additional notice or obtain consent before applying material changes to previously collected personal information.
18. Contact
For questions about this Privacy Policy, our handling of personal information, withdrawal of consent, or the exercise of privacy rights, please contact: