CONSUMER HEALTH DATA PRIVACY POLICY
Milasha LLC
Last updated: 17 August 2026
1. Introduction
This Consumer Health Data Privacy Policy explains how Milasha LLC (“Company”, “we”, “us”, “our”), operating under the brand name “Lived Fertility”, collects, uses, shares, and protects information that may constitute “consumer health data” under applicable United States state consumer health privacy laws.
This policy supplements our general Privacy Policy and applies to individuals whose consumer health data is protected by applicable United States state law. It does not replace our general Privacy Policy, which applies more broadly to personal information processed by the Company.
Lived Fertility provides private, experience-based guidance relating to fertility, reproductive decision-making, pregnancy, and early motherhood. Lived Fertility does not provide medical or clinical services. However, because of the nature of the services, information that an individual chooses to provide may include or reveal information that is classified as consumer health data under certain United States state privacy laws.
2. Consumer health data we may collect
Depending on the information you choose to provide when requesting or using our services, consumer health data may include information relating to:
fertility or reproductive health;
fertility treatment considerations;
IVF or other assisted reproductive treatment;
pregnancy or pregnancy considerations;
donor conception;
emotional or personal circumstances where considered health-related information under applicable law;
medical conditions, medical history, treatment, procedures, or other health information that you voluntarily choose to disclose; and
other information you voluntarily provide that may reveal or permit an inference concerning your health or reproductive circumstances.
We do not require you to provide full medical records in order to request Lived Fertility services.
3. Sources of consumer health data
We may collect consumer health data:
directly from you when you complete an intake form;
directly from you during a session or other service;
from communications you send to us, including email; and
from information you otherwise voluntarily provide in connection with your request for or use of our services.
We do not purchase consumer health data from data brokers.
4. Why we collect and use consumer health data
We may collect and use consumer health data where reasonably necessary to:
review your intake submission;
understand the guidance you are seeking;
determine whether Lived Fertility services are appropriate for your request;
accept or decline a service request;
provide the experience-based guidance or services you request;
communicate with you in connection with those services;
administer our relationship with you;
maintain the security and integrity of our services;
comply with applicable legal obligations; and
establish, exercise, or defend legal claims where necessary.
We do not use consumer health data for targeted advertising.
We do not sell consumer health data.
We will not collect or use additional categories of consumer health data, or use consumer health data for materially different purposes, where applicable law requires additional notice or consent without first providing that notice and obtaining the required consent.
5. Sharing of consumer health data
We may share the categories of consumer health data described in Section 2 where reasonably necessary to operate and provide the services you request. The particular information shared will depend on the service involved and will be limited to information reasonably necessary for the relevant purpose.
Depending on how you interact with us, consumer health data may be shared with the following categories of service providers:
Squarespace, for website functionality, forms, and related services;
Google or other providers used for email, communications, or video conferencing;
technology, hosting, security, or administrative service providers; and
professional advisers where reasonably necessary.
We do not currently share consumer health data with any affiliates.
We may also disclose consumer health data where reasonably necessary to comply with applicable law, respond to lawful legal process, protect legal rights or safety, prevent or investigate fraud or security incidents, or establish, exercise, or defend legal claims.
We do not share consumer health data with third parties for their own targeted advertising purposes.
We do not sell consumer health data.
We do not knowingly permit third parties to collect consumer health data over time and across different websites or online services when you use our website for targeted advertising purposes.
6. Consumer health data and business transfers
Consumer health data may be transferred as part of, or in connection with, a merger, acquisition, reorganization, financing, sale of assets, or similar business transaction, subject to applicable law and any rights or protections applicable to the information.
Such a transfer does not authorize the recipient to use consumer health data in a manner inconsistent with applicable law.
7. Your consumer health data rights
Depending on the law applicable to you, you may have rights concerning your consumer health data, including the right to:
confirm whether we collect, share, or sell consumer health data concerning you;
access consumer health data concerning you;
request correction of inaccurate consumer health data concerning you;
request deletion of consumer health data;
withdraw consent to certain collection or sharing;
obtain information concerning third parties or affiliates with whom consumer health data has been shared, where applicable; and
appeal a decision concerning a consumer health data request where applicable.
We do not discriminate against individuals for exercising rights provided by applicable privacy law.
8. How to exercise your rights
To exercise a consumer health data right, please contact:
Please identify your request sufficiently for us to understand and respond to it.
We may take reasonable steps to verify your identity before fulfilling a request where permitted by applicable law.
We will respond to requests within the time and in the manner required by applicable law.
If we decline a request and applicable law provides a right of appeal, information about how to appeal the decision will be provided with our response.
9. Consent
Where applicable law requires consent for the collection or sharing of consumer health data, we will obtain the required consent.
Where collection of consumer health data is necessary to provide a product or service that you have specifically requested and applicable law permits such collection without separate consent, we may process the information for that purpose.
Where applicable, you may withdraw consent to the collection or sharing of consumer health data by contacting us using the details provided in this policy.
10. Data retention
Consumer health data associated with client interactions and services is generally retained for up to 12 months after the last interaction, unless a longer or shorter period is appropriate or required.
If an intake request is not accepted, or does not proceed to services, consumer health data associated with the intake will generally be retained for up to 90 days after the decision or last interaction, unless a longer period is reasonably necessary or required by applicable law.
Certain information may be retained for longer where reasonably necessary to comply with legal obligations, resolve disputes, prevent fraud or misuse, or establish, exercise, or defend legal claims.
When information is no longer reasonably required, it will be deleted or otherwise disposed of in accordance with our practices and applicable law.
11. Data security
We use reasonable administrative, technical, and physical measures designed to protect consumer health data against unauthorized access, disclosure, alteration, loss, or misuse, appropriate to the nature and volume of the information involved.
Access to consumer health data is restricted to persons and service providers for whom access is reasonably necessary to provide the requested services or otherwise fulfil the purposes described in this policy.
However, no electronic transmission, online service, or storage system can be guaranteed to be completely secure.
12. Changes to this policy
We may update this Consumer Health Data Privacy Policy from time to time to reflect changes to our services, practices, or applicable legal requirements.
The latest version will be published on our website with the date of the most recent update.
Where required by applicable law, we will notify affected consumers of material changes through an appropriate method, which may include notice on our website or direct communication using the contact information available to us.
Where applicable law requires consent before materially changing how previously collected consumer health data is collected, used, or shared, we will obtain such consent as required.
13. Relationship with our Privacy Policy
This Consumer Health Data Privacy Policy supplements our general Privacy Policy.
Our general Privacy Policy describes our broader practices concerning personal information, including international data transfers, cookies, data retention, privacy rights, and other matters.
If this Consumer Health Data Privacy Policy provides additional rights or protections concerning consumer health data required by applicable law, those additional rights and protections will apply to that data.
14. Contact
For questions about this Consumer Health Data Privacy Policy or to exercise rights concerning your consumer health data, please contact:
hello@livedfertility.com